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NYM Now At Urban Outfitters, Ricky’s

Hair care line expands distribution.

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By: TOM BRANNA

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Not Your Mother’s young, hip, hair care line has proven to be a great fit for Urban Outfitters’ eclectic retail mix.The line’s best-selling sea salt spray, Beach Babe, was brought in to the retailer in early 2012 as a test and did so well they have now expanded to offer the line in all US stores as well as online. “We are thrilled to see how Urban Outfitters’ customers have embraced our brand,” says Bethany Pagliarulo, Not Your Mother’s owner.“Urban Outfitters’ boutique approach and creat...

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